Diamond Durability Testing

PureSpinTM Wedge In simple terms, we reduce industrial diamonds into fine crystal granules and mix them with a proprietary solution to form a compound. This material is then bonded permanently to PureSpinTM irons and wedges through a special nickel electroplate process. The result is a unique, super-hard surface that improves a player's confidence to attack the pin, and will not wear out the way traditional sand-blasted, rusty or other face inserts do. PureSpin'sTM 5-karat diamond crystal coating is changing the face of golf - forever. PureSpinTM Driver Ten carats of indestructible industrial diamonds are permanently bonded to the light-weight titanium clubhead of each PureSpinTM Driver. The patent-pending manufacturing process, called "reduction firing", is accomplished when diamonds and titanium are recrystalized in a vacuum at 2000 F. The resulting super-hard hitting surface transfers increased energy to the ball at impact, generating more ball velocity with less ball spin so that drives fly farther and roll longer. What is a Diamond? Diamonds are the hardest material known - a 10 on a Mohs scale of hardness, and seven times harder than its closest material. In fact, titanium and maraging steel are only a 6 on the hardness scale. That is why no other material can wear out a diamond! Industrial diamonds are best known for their abrasive qualities - where durability is absolutely essential. This means our diamond-crystal coating creates "the hardest club face in golf," allowing PureSpinTM to offer a lifetime performance wear guarantee to our customers. Home | Back to Diamond Technology

The best power-producing technology I've seen is the parallel composite shaft and the diamond face of the PureSpinTM Driver. It really delivers distance and control, and that's a deadly combination in golf. Lee Gaston, Low Handicap Golfer Mohs Scale of Hardness